I received a tweet from a friend that ThinkTank Photo had redesigned their website. This is not something that is normally worthy of a post. I use their stuff and it's great, but they probably don't need any publicity from a little blog like mine. Anyhow, I think their "Sharethemoment" section is excellent. They allow customers to send in photos of themselves using the products.
This is not only a fantastic way to show off product uses, but is a great way to get testimonials. If you've ever tried to get customers to send an email with a couple sentences about what they think, you'll know what I mean. But put out an open call for photos, and people flock.
Check it out:
http://www.thinktankphoto.com/share-the-moment.aspx
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